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2022 HCP Benchmarking Report (Digital)

Get priceless insights and trends on the private duty home care industry in a classic spiral bound hard copy format (digital edition also included) with the 2022 HCP Benchmarking Report.

What is in the Benchmarking Report?

The data in this report is specifically for non-medical home care/Private duty/PCA providers.

Powerful Segmented Data

Industry-specific metrics are segmented to be most insightful. Compare the findings to your agency size, revenue range, geographic region and more.

Insights from Industry Experts

In addition to eye-opening data, the study includes article contributions from leaders in the home care industry who share their wisdom on the state of home care in 2021.

Benchmark Calculations

Since many of the benchmarks might be new or require specific calculation, those instructions are also included to add clarification.

Data Points by Section

  • Historical Total Participation
  • Participation by Provider Type for 2022 Report
  • Historical Participation by Number of Locations
  • Historical Participation by Populations Served
  • Historical Participation by Years in Business
  • Participation by U.S. State & Canada for 2022 Report
  • Participation by Revenue Range for 2022 Report
  • Membership Associations for 2022 Report
  • Masters Participation by Provider Type for 2022 Report
  • Historical Masters Participation by Number of Locations
  • Historical Masters Participation by Population Served
  • Historical Masters Participation by Years in Business
  • Historical Masters Participation by Geographic Region
  • 2021 Top 20 Marketing Sources – Overall
  • 2021 Top 10 Marketing Sources – Percent of Participants’ Top Source – Masters
  • Historical Inquiry Tracking Comparison – Median Revenue
  • Historical High vs Low Inquiry-to-Admission Ratio– Median Revenue
  • Median Sales Conversions for 2021 – Percentile Ranking
  • Median Sales Conversions for 2021 – Revenue Ranges
  • Annual Number of Inquiries – Agencies Using Home Care Pulse’s Platform
  • Top 5 Growth Opportunities for 2022
  • Historical Median Client Growth Rates
  • Median Client Growth Rates – Revenue Ranges
  • Median Client Growth Rates – Geographic Region
  • Historical Median Client Acquisition Costs
  • Historical Median Client Acquisition Costs – Geographic Region
  • Client Acquisition Costs for 2021 – Percentile Ranking
  • Top 10 Caregiver Recruitment Sources/Methods for 2021
  • Top 10 Caregiver Recruitment Sources/Methods for 2021 – Masters
  • Top Caregiver Recruitment Sources for 2021 – Median Caregiver Turnover
  • Top Caregiver Recruitment Sources for 2021 – Median Caregiver Acquisition Cost
  • Historical Impact of Caregiver Shortages
  • Impact of Caregiver Shortages for 2021 – Geographic Regions
  • Percentage of Agencies That Turned Down Cases At Any Point in 2021 Due to Caregiver Shortage
  • Percentage of Agencies That Consistently Turned Down Clients Due to Caregiver Shortages in 2021
  • Median Caregiver Hiring Conversions for 2021 – Percentile Ranking
  • Median Hiring Conversions for 2021 – Masters ($5M+)
  • Median Hiring Conversions for 2021 – Revenue Range ($2.8M – $4.99M)
  • Median Hiring Conversions for 2021 – Revenue Range ($1.6M – $2.799M)
  • Median Hiring Conversions for 2021 – Revenue Range ($800K – $1.599M)
  • Median Hiring Conversions for 2021 – Revenue Range ($0 – $799K)
  • Historical Median Caregiver Turnover Rate
  • Historical Caregiver Turnover Rate – Percentile Ranking
  • Caregiver Turnover Rate by Percentile Ranking for 2021 – Geographic Region
  • Caregiver Turnover Rate for 2021 – Revenue Range
  • Historical Median Caregiver Turnover Rate – Geographic Region
  • Revenue Per Caregiver Employee for 2021 – Percentile Ranking
  • Historical Revenue Per Caregiver Employee – Percentile Ranking
  • Median Revenue Per Caregiver Employee for 2021 – Geographic Region
  • Median Revenue Per Caregiver Employee for 2021 – Revenue Ranges
  • Historical Median Caregiver Turnover – Caregiver Wages Comparison
  • Historical Median Hourly Caregiver Pay Ranges – Overall
  • Historical Live-In Caregiver Pay Ranges per 24-Hour Shift – Overall
  • Live-In Caregiver Pay Ranges per 24 Hour Shift for 2021 – Geographic Regions
  • Caregiver Wages by Geographical Region for 2021 – Pacific
  • Caregiver Wages by Geographical Region for 2021 – Central
  • Caregiver Wages by Geographical Region for 2021 – Great Lakes
  • Caregiver Wages by Geographical Region for 2021 – Southern
  • Caregiver Wages by Geographical Region for 2021 – Northeast
  • Historical Percentage of Agencies providing Caregiver Benefits
  • Caregiver Benefits Provided for 2021 – Overall & Revenue Ranges
  • Median Caregiver Acquisition Cost for 2021 – Number of Caregivers Employed
  • Median Caregiver Turnover Rate – Number of Caregivers Employed
  • Caregiver Benefits Provided for 2021 – Number of Caregivers Employed
  • Number of Training Hours for 2021 – Percentile Ranking
  • Number of Orientation Training Hours for 2021 – Revenue Range
  • Number of Orientation Training Hours for 2021 – Geographic Regions
  • Median Number of Ongoing Training Hours for 2021 – Revenue Range
  • Median Number of Ongoing Training Hours for 2021 – Geographic Regions
  • Historical Top 10 Professional Training Programs
  • Median Caregiver Turnover Rate – Training Type Used in 2021
  • Median Revenue Per Caregiver Employee – Training Type Used in 2021
  • Median Caregiver Acquisition Cost – Training Type Used in 2021
  • Median Revenue Per Caregiver Employee by Orientation Training Hours for 2021
  • Median Revenue Per Caregiver Employee by Ongoing Training Hours for 2021
  • Training Type Used in 2021 – Revenue Range
  • Training Type Used in 2021 – Geographic Regions
  • Percent of Agencies That Provide Training By Topic
  • Percentage of Agencies That Provided Specialty Care Training in 2021
  • Percentage of Agencies That Provide Specialty Care Training By Topic
  • Historical Median Revenue
  • Median Revenue for 2021 – Geographic Region
  • Median Revenue for 2021 – Number of Locations
  • Median Revenue for 2021 – Population Served
  • Historical Median Revenue – HCAOA Members vs. Non-Members
  • Historical Median Revenue – NAHC Members vs. Non-Members
  • Historical Median Revenue – Home Care Pulse Users vs. Non-Users
  • Historical Revenue Percentile Rankings
  • Historical Revenue Percentile Rankings – Masters
  • Revenue Percentile Rankings for 2021 – Years in Business
  • Revenue Percentile Rankings for 2021 – Population Served
  • Revenue Percentile Rankings for 2021 – Geographic Region
  • Profit & Loss Comparison for 2021 – Geographic Region
  • Profit & Loss Comparison for 2021 – Number of Locations
  • Profit & Loss Comparison for 2021 – Revenue Ranges
  • Sales & Marketing Expenses Percentile Ranking for 2021 – Revenue Ranges
  • Recruitment & Retention Expenses Percentile Ranking for 2021 – Revenue Ranges
  • Historical Revenue Generated by Service Offerings
  • Historical Payer Source Percentage of Revenue
  • Historical Median Weekly Billable Hours
  • Service Billing Methods for 2021
  • Historical Median Billing Rates by Length of Visit
  • Median Billing Rates by Length of Visit for 2021 – Percentile Ranking
  • Median Billing Rates by Length of Visit for 2021 – Geographic Region
  • Median Billing Rates by Caregiver Skill Level for 2021 – Percentile Ranking
  • Caregiver Skill Level Billing Rates for 2021 – Geographic Region
  • Historical Percent of Providers Offering Live-In Care
  • Historical Median Live-In Care Billing Rates
  • Median Live-In Care Billing Rates for 2021 – Geographic Region
  • Historical Service Offerings – Overall
  • Service Offerings for 2021 – Revenue Ranges
  • Service Offerings for 2021 – Geographic Regions
  • Historical Client Turnover Rate
  • Client Turnover Rate for 2021 – Percentile Ranking
  • Client Turnover Rate for 2021 – Revenue Ranges
  • Client Turnover Rate for 2021 – Geographic Region
  • Historical Client Average Length of Service (By Month) – Percentile Ranking
  • Historical Client Average Lifetime Value – Percentile Ranking
  • Percentage of Providers Tracking Hospital Readmission Rates for 2021
  • Hospital Readmission Rate for 2021 – Percentile Ranking
  • Historical Sales per Full-Time Employee – Revenue Ranges
  • Historical Sales per Full-Time Employee – Geographic Region
  • Weekly Billable Hours per Care Coordinator for 2021
  • Weekly Billable Hours per Non-Caregiver Employee for 2021
  • Number of Office Staff Employed for 2021 – Overall & Revenue Ranges
  • Median Office Staff Annual Salaries for 2021 – Overall & Revenue Ranges
  • Median Staffing Summary for 2021 – Overall & Revenue Ranges
  • Median Staffing Summary for 2021 – Geographic Regions
  • Top 5 Threats Facing Home Care Providers in 2022
  • Office Staff Turnover for 2021 – Overall & Revenue Ranges
  • Historical Median Office Staff Turnover – Geographic Regions
  • Provided Office Staff Benefits in 2021
  • Office Staff Benefits Provided in 2021 – Overall & Revenue Ranges
  • Scheduling Softwares Used by Home Care Providers in 2021
  • Providers Who Use A Software Program for Online Review Management
  • Review Management Programs Used by Home Care Providers in 2021
  • Net Promoter Score® (NPS) Calculations

  • Client Net Promoter Score® (NPS) Breakdown – Geographic Region & Industry

  • Overall Client Satisfaction – Historical

  • Historical Industry Average Client Satisfaction Scores – Category

  • Employer Net Promoter Score (eNPS) Calculations

  • Caregiver Engagement Score (CES) Breakdown – Geographic Region & Overall

  • Overall Caregiver Satisfaction – Historical

  • Historical Industry Average Caregiver Satisfaction Scores – Category

Article Contributors

Todd Austin
Todd Austin
Chief Executive Officer, Home Care Pulse
Vicki Hoak
Vicki Hoak
Executive Director, HCAOA
Bill Dombi
Bill Dombi
President, National Association for Home Care & Hospice
Marissa Snook
Marissa Snook
President/CEO, corecubed
Lori Eberly
Lori Eberly
Strategic Initiatives Lead, A Place for Mom
Steve “The Hurricane” Weiss
Steve “The Hurricane” Weiss
President/CEO, Home Care Evolution
Jensen Jones
Jensen Jones
COO & Facilitator, Caregiver Quality Assurance
Jill Scott
Jill Scott
Manager of Member Services, Leading Home Care
Shelby Palmeri
Shelby Palmeri
SEO Content Writer, CareerPlug
Tim Smith
Tim Smith
Owner/President, FirstLight Home Care
Angelo Spinola
Angelo Spinola
Shareholder/Practive Co-Chair, Polsinelli
Will Vail
Will Vail
Shareholder, Polsinelli
Burton Peebles
Burton Peebles
Associate Attorney, Polsinelli
Clint Nobles
Clint Nobles
Founder & Operational Methodologist, Home Care Ops
Stephen Tweed
Stephen Tweed
Founder, The Home Care CEO Forum
Dave Tasto
Dave Tasto
President/Owner, Assisting Hands – Boston Northwest
Todd Allen
Todd Allen
CEO/Investor, AxisCare
Julie Redd
Julie Redd
Content Marketing Specialist, Home Care Pulse

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