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2018 Home Care Benchmarking Study (Digital Edition)
The 2018 Home Care Benchmarking Study is the most comprehensive collection of insights about the home care industry.
What is in the Benchmarking Study?
The data in this report is specifically for non-medical home care/Private duty/PCA providers.
Powerful Segmented Data
Industry-specific metrics are segmented to be most insightful. Compare the findings to your agency size, revenue range, geographic region and more.
Insights from Industry Experts
In addition to eye-opening data, the study includes article contributions from leaders in the home care industry who share their wisdom on the state of home care in 2017.
Benchmark Calculations
Since many of the benchmarks might be new or require specific calculation, those instructions are also included to add clarification.
Data Points by Section
- Historical Total Participation
Participation by Provider Type for 2018 Study
Historical Participation by Number of Locations
Historical Participation by Populations Served
Historical Participation by years in Business
Participation by u.S. State & Canada for 2018 Study
Participation by Revenue Range for 2018 Study
Participation by Participant Position Title for 2018 Study
- Membership Associations for 2018 Study
Masters Participation by Provider Type for 2018 Study
Historical Masters Participation by Number of Locations
Historical Masters Participation by Population Served
Historical Masters Participation by years in Business
Historical Masters Participation by Geographic Region
- <p class=”p1″>Top 10 Consumer Marketing Sources – Overall</p>
2018 Top 20 Marketing Sources – Overall
2018 Top 10 Marketing Sources – Masters
Historical inquiry Tracking Comparison – Median Revenue
Historical High vs Low inquiry-to-Admission Ratio – Median Revenue
Median Caregiver Hiring Conversions for 2018 – Percentile Ranking
Median Sales Close Numbers for 2018 – Revenue Ranges
- Annual Sales Close Conversions – Home Care Pulse®Experience Management users vs. Non-users
Top 5 Growth Opportunities for 2018
Median Client Growth Rates – Revenue Ranges
Median Client Growth Rates – Geographic Region
Historical Median Client Acquisition Costs
Historical Median Client Acquisition Costs – Geographic Region
Client Acquisition Costs for 2018 – Percentile Ranking
- Top 10 Caregiver Recruitment Sources/Methods for 2018
Top 10 Caregiver Recruitment Sources/Methods for 2018 – Masters
Top Caregiver Recruitment Sources for 2018 – Median Caregiver Turnover
Top Caregiver Recruitment Sources for 2018 – Median Caregiver Acquisition Cost
Historical impact of Caregiver Shortages
impact of Caregiver Shortages for 2018 – Geographic Regions
Median Caregiver Hiring Conversions for 2018 – Percentile Ranking
Median Hiring Conversions for 2018 – Masters ($5M+)
Median Hiring Conversions for 2018 – Revenue Range ($2.8M – $4.99M)
Median Hiring Conversions for 2018 – Revenue Range ($1.6M – $2.799M)
Median Hiring Conversions for 2018 – Revenue Range ($800K – $1.599M)
Median Hiring Conversions for 2018 – Revenue Range ($0 – $799K)
Median Revenue Per Caregiver Employee by Orientation Training Hours for 2018
Median Revenue Per Caregiver Employee by Ongoing Training Hours for 2018
Historical Median Caregiver Turnover Rate
Historical Caregiver Turnover Rate – Percentile Ranking
Caregiver Turnover Rate by Percentile Ranking for 2018 – Geographic Region
Caregiver Turnover Rate for 2018 – Revenue Range
Historical Median Caregiver Turnover Rate – years in Business
Historical Median Caregiver Turnover Rate – Geographic Region
Revenue Per Caregiver Employee for 2018 – Percentile Ranking
Historical Revenue Per Caregiver Employee – Percentile Ranking
Median Revenue Per Caregiver Employee for 2018 – Geographic Region
Median Revenue Per Caregiver Employee for 2018 – Revenue Ranges
Historical Median Caregiver Turnover – Caregiver Wages Comparison
Historical Median Hourly Caregiver Pay Ranges – Overall
Historical Live-in Caregiver Pay Ranges per 24-Hour Shift – Overall
Live-in Caregiver Pay Ranges per 24 Hour Shift for 2018 – Geographic Regions
Caregiver Wages by Geographical Region for 2018 – Pacific
Caregiver Wages by Geographical Region for 2018 – Central
Caregiver Wages by Geographical Region for 2018 – Great Lakes
Caregiver Wages by Geographical Region for 2018 – Southern
Caregiver Wages by Geographical Region for 2018 – Northeast
Number of Orientation Training Hours for 2018 – Percentile Ranking
Number of Ongoing Training Hours for 2018 – Percentile Ranking
Number of Orientation Training Hours for 2018 – Revenue Range
Number of Orientation Training Hours for 2018 – Geographic Regions
Number of Ongoing Training Hours for 2018 – Revenue Range
Number of Ongoing Training Hours for 2018 – Geographic Regions
Historical Top 10 Professional Training Programs
Historical Percentage of Agencies Providing Caregiver Benefits
Caregiver Benefits Provided for 2018 – Overall & Revenue Ranges
Median Caregiver Acquisition Cost for 2018 – Number of Caregivers Employed
Median Caregiver Turnover Rate – Number of Caregivers Employed
Percentage of Agencies Who Have Caregivers Working for Multiple Organizations Simultaneously
Historical Revenue Percentile Rankings
Historical Revenue Percentile Rankings – Masters
Revenue Percentile Rankings for 2018 – Years in Business
Revenue Percentile Rankings for 2018 – Population Served
Revenue Percentile Rankings for 2018 – Geographic Region
Historical Median Revenue
Median Revenue for 2018 – Geographic Region
Median Revenue for 2018 – Number of Locations
Median Revenue for 2018 – Population Served
Historical Median Revenue – HCAOA Members vs. Non-Members
Historical Median Revenue – Home Care Pulse Experience Management Program users vs. Non-users
Profit & Loss Comparison for 2018 – Geographic Region
Profit & Loss Comparison for 2018 – Number of Locations
Profit & Loss Comparison for 2018 – Revenue Ranges
Sales & Marketing Expenses Percentile Ranking for 2018 – Revenue Ranges
Recruitment & Retention Expenses Percentile Ranking for 2018 – Revenue Ranges
Historical Revenue Generated by Service Offerings
Historical Payer Source Percentage of Revenue
Historical Median Weekly Billable Hours
Service Billing Methods for 2018
Historical Length of Visit Median Billing Rates
Length of Visit Median Billing Rates for 2018 – Percentile Ranking
Length of Visit Median Billing Rates for 2018 – Geographic Region
Caregiver Skill Level Billing Rates for 2018 – Percentile Ranking
Caregiver Skill Level Billing Rates for 2018 – Geographic Region
Historical Percent of Providers Offering Live-in Care
Historical Median Live-in Care Billing Rates
Median Live-in Care Billing Rates for 2018 – Geographic Region
- Historical Service Offerings – Overall
Service Offerings for 2018 – Revenue Ranges
Service Offerings for 2018 – Geographic Regions
Historical Client Turnover Rate
Client Turnover Rate for 2018 – Percentile Ranking
Client Turnover Rate for 2018 – Revenue Ranges
Client Turnover Rate for 2018 – Geographic Region
Historical Client Average Length of Service – Percentile Ranking
Historical Client Average Lifetime value – Percentile Ranking
Percentage of Providers Tracking Hospital Readmission Rates for 2018
Hospital Readmission Rate for 2018 – Percentile Ranking
Historical Sales per Full-Time Employee – Revenue Ranges
Historical Sales per Full-Time Employee for 2018 – Geographic Region
Weekly Billable Hours per Care Coordinator for 2018
Weekly Billable Hours per Non-Caregiver Employee for 2018
Number of Office Staff Employed for 2018 – Overall & Revenue Ranges
Median Office Staff Annual Salaries for 2018 – Overall & Revenue Ranges
Median Staffing Summary for 2018 – Overall & Revenue Ranges
Median Staffing Summary for 2018 – Geographic Regions
Historical Top 5 Threats Facing Home Care Providers in Coming year
Office Staff Turnover for 2018 – Overall & Revenue Ranges
Historical Median Office Staff Turnover – Geographic Regions
Provided Office Staff Benefits in 2018
Office Staff Benefits Provided in 2018 – Overall & Revenue Ranges
Demand for Services Since COVID – Overall & Regions
Operational Changes Made During Pandemic – Overall & Regions
COVID Testing Frequency – Overall & Regions
Average Number of Clients Who Tested Positive for COVID – Overall & Regions
Average Number of Caregivers Who Tested Positive for COVID – Overall & Regions
- Median Pay increase per Hour for Caregivers Working With a COVID Client
Median COVID Expenses – Overall & Regions
Received SBA Loan/Grant – Overall & Regions
Median COVID Relief Funds Received – Overall & Regions
- Technologies used by Home Care Providers in 2018
Home Care Software used by Home Care Providers in 2018
Review Management Programs used by Home Care Providers in 2018
Review Management Programs Used by Home Care Providers in 2019
Applicant Tracking Systems (ATS) used by Home Care Providers in 2018
Providers that use an Applicant Tracking System – Caregiver Turnover
Customer Relationship Management (CRM) System used by Providers in 2018
Providers that use a Customer Relationship Management (CRM) System – Median Revenue
Net Promoter Score® (NPS) Calculations
Client Net Promoter Score® (NPS) Breakdown – Geographic Region & Industry
Overall Client Satisfaction – Historical
Historical Industry Average Client Satisfaction Scores – Category
Employer Net Promoter Score (eNPS) Calculations
Caregiver Engagement Score (CES) Breakdown – Geographic Region & Overall
Overall Caregiver Satisfaction – Historical
Historical Industry Average Caregiver Satisfaction Scores – Category
Article Contributors
Founder, In the Know
